Green Is Good Show

Evan Bailyn, SEO expert, author, entrepreneur and founder of First Page Sage, speaks to “Green is Good” about his unique marketing talents, which he particularly utilizes in helping green businesses reach their full potential.

Bailyn, who claims to have “cracked the Google code,” utilizes search engine optimization, social media and viral marketing within his company to spread the word about his clients’ businesses.

“Years ago, you used to be able to do a little research and understand how SEO works,” Bailyn recalls. “Now, Google believes it should be a natural, democratic process to be at the top of search results. It is through natural linking that I have found such great success.”

In the second half of the show, John and Mike bring DeAnne Merey of DM Public Relations on the line to talk about her premier public relations services. Merey’s background is in law, but her company’s focus is on environmental communications and marketing.

DM Public Relations’ goal for the companies that it works with is to elevate awareness of important eco issues. Merey’s eco-passion links back to a college course field trip she took to a landfill.

“Our passion to make a difference inspires us to represent businesses and organizations that are dedicated to protecting and preserving the planet and the rights of all its inhabitants,” Merey reveals. “I remember thinking to myself if there was anything I could do in my lifetime to decrease the amount of landfills. Seeing a landfill was very much an education.”

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