Jeff Rassás of You Change and Pamela Gordon of Technology Forecasters

“Green is Good” welcomes longtime greenie Jeff Rassás, founder and CEO of YouChange.com. You Change’s goal is to refurbish those obsolete materials, particularly electronics, in homes across the world by providing cash incentive and a rewards system to its users.

The rewards program, used on the You Change site as currency, encourages people to purchase these rehabbed items that are traded in on the site. The market for You Change is there — more than 75% of PCs are sitting in homes collecting dust, and more than 500 million obsolete cell phones sit in drawers, never to be used again.

Rassás says the You Change program will accept any and all electronic items — even those with no monetary value — and reward the seller with rewards points. You Change’s mission is to recover as many items as it can, saving valuable landfill space.

Later in the show, John and Mike speak with Pamela J. Gordon, founder of Technology Forecasters, Inc., CEO of TFI Environment and author of Lean and Green: Profit for Your Workplace and the Environment.

Technology Forecasters deals with high-tech companies around the world, and helps them make smart decisions about where to manufacture their products and how to reduce their overall environmental impact.

“Change is scary [to a company],” Gordon admits. “We form a team with the client, and together we create ways to change and reduce that waste that works within that corporate culture.”

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