Green Is Good Show
YouRenew.com’s Rich Littlehale and Jessica Lundberg of Lundberg Farms - February 19, 2010
John and Mike welcome Rich Littlehale, founder of YouRenew.com. Rich, a student at Yale University, saw an opportunity to build and grow a digital e-waste empire with green incentives.
“I had always wanted to do something in the greenspace,” Littlehale says. He credits summers spent at camps for his love of the environment.
“There are a lot of ways you can make an impact responsibly using and recycling e-waste. We created a simple, convenient, easy process with a monetary incentive to trade in your electronics.”
Later in the show, Jessica Lundberg of Lundberg Farms discusses how her family’s Northern California farming heritage has close green ties.
Lundberg recalls how her grandfather established the family’s Richvale, CA, farm with the idea that sustainable, healthy, green practices were necessary from the get-go — not just for the sustainability and preservation of his farm, but also for the health and longevity of his family, friends and neighbors.
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