Truth or Dare to Go Green

Gil Friend, who just released a new book titled The Truth About Green Business, speaks with John and Mike about sustainable business and how you “don’t have to choose between making money and making sense.” After 40+ years working with green businesses, Gil has helped companies like Coca-Cola, General Mills, Hewlett Packard and PG&E make a profit while simultaneously reducing their environmental impact. From designing products to building a new company headquarters, learn how you can keep up with emerging markets, outlast your competitors and sell products – all while integrating revolutionary green ideas.

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